ABOUT PIA

Pia Behmuaras is an immersive experience producer, project manager, and XR designer with a background in psychology and art. She specializes in creating meaningful, inclusive immersive experiences and human-centered activations, through marketing strategy and community-led events.

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Since childhood, Pia has found solace in artistic creation through technology. Her natural inclination toward self-expression, combined with a deep curiosity for human behavior and problem-solving, shaped her path into designing immersive experiences for social impact.

Passionate about the power of connection and perspective, she works to lower barriers to technology and make XR more accessible across art, education, therapy, and brand storytelling.

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She is the founder of Poeia, a strategy-led XR studio working at the intersection of technology and marketing. Through Poeia, Pia partners with brands, platforms, and organizations to design immersive campaigns, content strategy, and in-person activations that make technology feel human.

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In 2024, she launched the Immersive Creators Meetup, a now Barcelona-based community bringing together XR designers, technologists, and storytellers through curated talks, demos, and networking events. She also directed SensAI Hack Barcelona, a hackathon focused on human-centered AI and XR innovation.

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Previously, Pia worked as an XR Designer at Transfr and led product and UX design at Foretell Reality. She has spoken at international events including UnitedXR, Games for Change, and AIGA, and has been featured on VRARA’s Everything VR & AR podcast.